Baio - Building a gamified app that encourages healthier shopping
Mobile app concept
Overview
A project to design a gamified mobile app aimed at encouraging users to consume healthier products on a daily basis.
Challenge
Deliver a simple, engaging experience to help consumers make better product choices and track their eating habits.
Solution
I designed a complete mobile journey: onboarding, search, shopping lists, receipt scanning, and a points system with partner offers.
Outcome
The app was structured into key screens and organized in Figma to facilitate iteration and concept presentation.
Screens from the previous version of the app