Yves Delorme - L'Odyssée - redesigning the digital ecosystem

HETIC professional project · Client: Maison Yves Delorme · 2019–2020

L'Odyssée is a project to fully redesign the digital ecosystem of Maison Yves Delorme. It aims to harmonize the customer experience across the boutique, advisory services, and digital tools.

With the marketing and sales teams, I worked on the customer journey, the interface architecture and the priority scenarios to prototype.

The approach combined field immersion, UX/UI formalization, and the production of concrete deliverables to shape a more cohesive, premium, service-oriented experience.

In-store working session with the sales team

Review of customer expectations and needs

Defining goals and communication strategy

Creating the visual identity and brand guidelines

High-fidelity prototyping of the site's key pages