Memento - First designer at a startup: product, design system and content

Apprenticeship · January 2021 – January 2022

Overview

Memento is a SaaS that hands every guest the photos taken of them at an event, using the cloud and facial recognition. I spent a year there as an apprentice, from January 2021 to January 2022. The startup has since taken the idea further: an AI-driven photo agent now delivers each attendee their own shots automatically.

Challenges

Memento had no designer yet. To grow, the team needed to improve its app and produce a lot of content at the same time: social media visuals, videos explaining the service, event materials.

Solution

I designed the app's new mockups and prototypes in Figma, and built then maintained an atomic design system so it could grow without losing consistency. Alongside, I produced motion design videos in After Effects and print materials - roll-up banners, posters, flyers - in InDesign.

Outcome

My work modernised Memento's identity. The presentation video became the founders' go-to support to showcase the solution, and its release went hand in hand with the client count tripling over three months.